The work carried out by Spalmach for Accademia Artisti stands as one of the most comprehensive and structured projects in our journey: a deep, multidisciplinary intervention designed to guide one of Italy’s leading educational institutions in the entertainment industry towards a modern, distinctive, and competitive identity.
Complete rebranding
We led the strategic rethinking of the Academy's visual identity, starting from the complete development of the brand book: palette, typography, tone of voice, coordinated materials and the redefinition of the brand's mission and values.
Social Media & Content Strategy
We have taken care of the editorial strategy on Instagram, Facebook and TikTok through column formats, visual storytelling, reels, carousels, video teasers, with operational management of the contents and always providing an analysis of the results
A COHERENT AND UNMISTAKABLE IDENTITY
Web & Digital Presence
We have redesigned the entire digital presence from scratch:
• New website from design to CMS development
• Content architecture, copywriting and presentation of courses/teachers
• Basic SEO optimization and preparation of contact and conversion funnels
Performance Marketing & Lead Generation
One of the most strategic interventions involved the total restructuring of the contact acquisition campaigns:
• New communication strategy oriented towards conversion funnels
• User segmentation and message personalization
• Optimization of paid campaigns on Meta and Google for open days, courses and targeted promotions
• Significant increase in qualified leads and lower cost per conversion
