WHAT WE ARE DOING
Spalmach has started a strategic collaboration with TFH Racing with the aim of strengthening the brand, reinforcing its digital presence and enhancing the racing experience offered to the public, partners and sponsors. The work is articulated on multiple levels, integrating creativity, communication and strategy.
Brand Identity & Visual Language
• Analysis of the existing identity and redefinition of the positioning.
• Developing a consistent, professional and accessible tone of voice that reflects the values of performance, passion and community.
• Definition of a color palette, fonts and graphic lines to ensure cross-media coherence.
Website Design & Content
• Development of the new official website,
• Drafting strategic texts for the main sections.
• Section dedicated to potential sponsors, with a focus on visibility and engagement opportunities.
• Team & Drivers: dedicated pages with bio, results and curiosities.
Content Creation & Social Media
• Creation of reels, carousels, static posts and real-time updates during race weekends.
• Creation of narrative formats.
• Construction of a coherent narrative between Instagram, Facebook and the website, alternating emotional storytelling and technical information.
• Management of tender communications with timely and engaging content
Sponsorship & B2B Communication
• Design of materials for commercial presentation
• Enhancement of the experiences offered to partners: access to the pits, track days, hospitality, meetings with the drivers, personalized content.
• Positioning TFH as an innovative, dynamic and accessible reality for brands interested in motorsport.
CONTINUOUS SUPPORT
Our collaboration with TFH Racing is not limited to brand enhancement and content production: it extends strategically to the acquisition of sponsors and the opening of new markets, thanks to a tailor-made engagement model.
Market Analysis and Penetration
We support TFH Racing in identifying strategic verticals and geographies, with market research and business intelligence that guide entry into new segments.
Nuova Categoria “Legend Cars”
In particular, after the implementation of the Legend Cars category, we have attracted sponsors interested in a more accessible and dynamic racing environment, which guarantees high frequency of contact with the public.
Customized Commercial Proposals
Abbiamo creato pacchetti di sponsorship modulabili in base alle esigenze di visibilità e budget dei partner: dalla presenza su livree e divise, a format on‐track fino a soluzioni digitali integrate.
Networking and B2B Activations
Organizziamo eventi di lancio, track days dedicati ai potenziali sponsor e roadshow di presentazione, per consolidare relazioni commerciali e favorire contratti pluriennali.
An ambitious project.
An authentic narrative.
A TV SERIES TO TELL THE SOUL OF TFH RACING
WELCOME TO THE SHOW
In parallel with the strategic and creative work on the TFH Racing brand, Spalmach is overseeing the production of a documentary series entirely dedicated to the team, designed to tell its story, its protagonists, its challenges and emotions from the inside.
The series will consist of 10 episodes of approximately 40 minutes each, shot throughout the racing season. The aim is to offer a deep and engaging look at the world of TFH, going well beyond the race chronicle: a human, technical and emotional journey into the heart of Australian motorsport.
WATCH THE OFFICIAL TEASER
