A brand born to change the rules of the game
KuriU is not just an app.
It's a radical idea: putting the experience back at the center, before the content, before the like, before the algorithm.
This is where we started from
A young, challenging project, capable of subverting the language of traditional platforms and giving voice to those who want to tell their reality without filters.
What we did
Structure and Design of the entire app
We designed and developed the entire UX and UI of the app, taking care of every detail: from the mobile version to the web version.
Brand Positioning & Voice
KuriU is direct, international, generational. We have built a verbal identity consistent with the vision of the app: brave, empathetic and deeply “real”.
Naming and payoff
A new, fresh and easily memorable word. A clear message: Experience First.
Brand identity and visual system
From the definition of the palette to the logo, from the templates to the social layouts, the brand is built as a dynamic, clean, but impactful grid. Designed to live on apps, web and offline.
Launch strategy and content
Manifestos, storytelling, copy, UX writing, micro-videos: all built around the user experience and their voice.
The faces behind the project
KuriU was the first real “testing ground”.
And it was in this project that we met for the first time.
Andrea Barone – designed every aspect of the app's User Experience and UI, translating ideas into intuitive, simple and beautiful paths.
Elisa Virdia – developed the social part, building the pillars of digital presence, formats and visual tone.
Andrea Spalmach – took care of the entire content part, from the brand voice to the narrative structure of the app and the campaigns.
KURIU CREATORS
We designed and launched KuriU Creators, a program that brings together over 130 creators across the experiences, travel, and lifestyle industries.
Thanks to this network, more than 150 original contents have already been produced (including videos, posts and mini-guides), generating over 15 million social views.
The program has proven particularly effective in B2C campaigns and white-label productions for companies.
When we started, KuriU didn't exist.
There was no name, no identity, no app, no structured idea.
​We built everything: the brand, the voice, the image, the experience. Every element — from the first sketch on paper to the launch strategy — was born from scratch, and it was the first real project that allowed us to recognize ourselves as a team.