An artistic experience between travel, music and sustainability
On July 31, 2024, together with Accademia Artisti, we gave shape to an event capable of uniting music, dance and brand activism in one of the most symbolic spaces of contemporaneity: an airport.
At Terminal 3 of Rome Fiumicino Airport, in collaboration with Mundys – an international player in mobility infrastructure – we signed the launch of the single Connessioni by Barkee Bay, a young musical duo supported by the brand as part of the Mundys Live project.
Transforming brands into experiences
A flash mob choreographed by ten dancers from the Academy, all wearing customised Mundys logo t-shirts, surprised travellers between the gates with a symbolic and engaging performance. The whole thing was told live, amplified on the brand's channels and transformed into a cultural experience for those who were there and those who lived it online.
We took care of the entire creative and operational development of the event, with a specific objective:
to combine Mundys' value identity with a young, urban and spectacular language.
In summary
Creative concept and art direction
Format creation, narration and visual language consistent with the brand values and the musical universe of the song.
Executive Production
Coordination with artists, communication teams, security and airport staff for the implementation in a sensitive space such as the departures area.
Casting and Performer Management
Direct supervision of dancers selection and choreographic tests in collaboration with Accademia Artisti.
Immersive experience and visual impact
Definition of visual identity and stage materials to ensure a strong emotional impact and memorability.
